'How to inspire the audience to buy a ticket? How to drive them to the theatres?' Every film maker must address this million dollar question.
At APC, we first understand your film; then we figure out the audience psyche. By mapping key elements of the movie to the audience profile, we generate excellent pre-release curiosity.
Appealing content and a strong distribution strategy, when combined with our focused film promotion tactics, lead to box office success.
The journey of your film from the studio to the screen involves a lot of hard work, perseverance and industry insight. Our objective is to make this journey smooth and financially rewarding.
Connecting and engaging your film with the audience is one of the keys to a grand opening. Creating outstanding promotional material and releasing it smartly (right place, right time) works up a positive buzz. We combine traditional methods of film promotion with innovative ideas to generate pre-release hype and to hold up the momentum even after the film is out.
Structuring your film marketing campaign
What should go into the posters, trailers, social media pages and other material? What publicity steps must be taken to garner positive reviews? What aspects must be considered before finalizing the DOR?
We have satisfactory answers to these and many questions. By allocating the right budget, we design and execute a time-bound, media-rich campaign that creates a 'feel good' perception for your movie among cine lovers.
In view of this, we plan and execute the following marketing activities:
Advise on positioning of the film
Defining primary market segment
Overseeing key communication on producer's behalf
Coordinate with creative agency on all key deliverables including posters, website design, sales material, brochure, press kit, print ads, radio jingle and outdoor
Coordinate with PR agency and evaluate PR plans on all key deliverables across print, television, radio, Internet, events, etc.
Supervise promos by coordinating with the promo producer or promo director
Media Planning & Buying
Guidance and confirmation for Print, Radio, Internet, Mobile, Television& Outdoor
Advertisements & PR in trade magazine
Print media release advertisements
Elements of the campaign
Social media presence
Apps & games
|No. of insertion days||No. of insertion(s) per day||No. of sites||Advice and guidance for PR & city tours|
|Ad sizes & positions||Ad duration & slot selection||Location/site selection||Different types of events in various cities|
|Repetition policy||Repetition policy||Sizes||Visits to popular places|
|Flash ads||Study-based TVC making||No. of display days||Press meet planning|
|Message/content||Tactical TVC release||Message/content|